App Uh Latch Uh

We grew up among the hills of central Appalachia, where the land is rugged and untamed and the people are hardscrabble, resilient, and wildly hospitable. Yet outside perception is often full of condescension and derision. That’s ok. 

The people here are used to being underestimated because of where we’re from and the way we talk. But we like rooting for an underdog, and we’re always rooting for the people of Appalachia. Being from the only state wholly enclosed in the Appalachian region, we’re quite protective about the traditional pronunciation of the name here.

So while folks outside may say Appalachia other ways, app-uh-latch-uh is a hill we will die on.