Kelli (& JB) | Owners of Old Try

I (Kelli) was one of Old Try's earliest customers, and had been a faithful admirer and purchaser ever since. I don't know how many times I thought to myself, "If I ever build a brand, I'd want it to have heart and aesthetics just like Old Try."

When my husband JB and I learned that the founders might be looking to sell Old Try and take a much-deserved break from the business they had carefully built, we couldn't pass up the opportunity to be caretakers.

We grew up in the heart of Appalachia in southern West Virginia, and we can't wait to continue telling stories of the south, Appalachia, and of other places we all call home.

Our Founders | Micah & Marianna Whitson

I spent a good deal of time living in Mississippi, and Faulkner said to write what you know. Old Try started that way. By writing and designing Southern things for folks who lived in and out of the South. Things that connect people to a place they go to in their dreams, or a place they could never convince themselves to leave. We carry with us those memories of being back home, and being home. And that’s just what drove us to make things that can take y’all there, whether you’re living in the South or not.