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  • The story.
  • Post author
    Micah Whitson

The story.


Today is my 38th birthday. But instead of talking about a stormy night in Huntsville, Ala. in 1980, let me tell you about the birth of my idea. In 2010, Marianna made me a sweet sweater to wear back to an Ole Miss game. Good ole Mississippi boys and Dallas soccer moms alike were in love with it. So the original idea for Old Try was going to be throwback collegiate gear. I came up with the name based on the old college try and a logo based on our home states (hammer for Alabama, yellowhammer state; scissors for the textile heritage of North Carolina). Then I hit a wall with licensing. And had to pivot. So instead of making things that connect folks to school, I made things that connect folks to home. Hallelujah. Happy birthday. Pass the cake. @davidsalafia
  • Post author
    Micah Whitson