Can't let today pass without a something: So here's the thing.
The 12th order we get today, 12/12/12, after 12:12 EST will get their order for free. But I don't want to be out $1200 dollars, so we're gonna cap the booty at $250.
We'll just refund the lucky bloke (or fine young lady) shortly after their order is placed.
There you have it. Time it well and you, my friend, will be up at least two turtle doves and some amount of maidens milking...