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  • Draplin
  • americaamerican madedesigninspirationSomerville


My buddy James Fox from 10 Engines brought in Aaron Draplin a few weeks ago to the Somerville Public Library. Draplin had been in town for the How Design Conference, and had extented his stay to bum around New England and speak to a sweaty room of 67 talented folks on the 28th of June.

I've not been so inspired in a long time.

Draplin is an honest man. A hard worker. A 'man of size.' A freaking top notch designer. He's a straight shooter and he's got a foul mouth and he's the kind of man that you'd want to make your logo if you wanted you logo to matter. If there was the equivalent of a steel-lunchbox-toting-iron-works-smelter-operator-designer it would be Aaron.

When he talks you can hear his heart for design and his love of his friends and family and his desire to make America a more beautiful place with everything that he cranks out of his small Portland based studio. His studio called Draplin that he started when he was sick and tired of wearing pants and playing to the corporate design grind.

Dude numbers his tweets, cause 'every tweet matters.'

Dude liberates typography from places where it's being neglected (see the video below).

Oh, and he made Field Notes.

I've got to give it up to him. I went into work the next day and decided to make some banner ads count. I made them beautiful. I made them stark. I made them work hard and I made them excite me and I got in trouble for not adhering to brand guidelines but I was inspired by the man and I just didn't care. They look better than the brand guidelines. Cause the guidelines weren't written by Draplin. And if they were, they'd be beautiful.

  • americaamerican madedesigninspirationSomerville