You are now entering (and leaving) Hot Coffee, Mississippi.
Back in 1870, a fella named L.J. Davis built a store and hung a sign that advertised "the best coffee around." His brewed it with pure spring water, beans from New Orleans, and molasses drippings. As his shop was on a major trade road, folks started remembering the sign and using it to mark the route and the promise of it drink to warm their weary bodies. The town never really got any bigger than it was then, but the legend of the sign sure did.